As Brand Director, I was critical in establishing and maintaining a robust brand library that allowed our small team to support Sales, Partners, Customer Success, and the Product Communications teams. We leveraged Figma & Brandfolder to maintain a succinct but evolving set of assets that empowered our team to produce for new markets at start-up speed, iterate quickly, and stay aligned remotely.

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Managed website development in-house (Webflow) for both B2B and B2C experiences, enhancing SEO and content marketing to generate over 50% of lead traffic.‍

We worked to create a brand that expresses modern tech through bold graphics, sharp messaging, and dynamic layouts, and adapts to a broad audience demographic, across industry and down to a range of worker lifestyles. We used internal workshops and external customer liaisons to define a brand strategy and creative direction for a dynamic brand, influencing over 70% of deal closures.

Implemented and oversaw hundreds of B2B and B2C communications, leveraging cross-departmental tools to off-board 40% of creative production.

Strong considerations were made in defining a brand that can accommodate partnerships, content marketing that reflects researched thought leadership, and on-trend consumer experiences.

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